'Real Ballet,' my design thesis project at George Brown College, encompassed 4 components: branding, advertising, a website, and process book.
The project addresses a personal concern that classical ballet has a bad 'brand' by presenting ballet in a very real and completely unexpected light. The bumper sticker ads, which can be placed in the most unlikely locations, challenge stereotypes and preconceived ideas about ballet and direct viewers to a website. The site takes the viewer backstage and into dancer dressing rooms with video interviews, rehearsals, and intimate photography. The idea is to show a side of ballet unknown to the viewer, the 'real' world of a dancer's life; hopefully triggering enough curiosity and respect to draw them in to attend performances.
Art Direction, Design & Production:
Photography: Aleksander Antonijevic,
Janet Bailey, Brenda Little
Instructor: Gilles Morin
Creative Mentor: Alex Wigington