Branding & Websites
Bowl Canada approached us with a unique challenge: they needed 2 websites, an online directory and a brand refresh not only for their organization, but also for the sport of bowling itself which they felt had become a forgotten and undervalued cultural pastime. We answered the challenge with a contemporary logo and energetic websites filled with loads of fun photos of all ages, videos and language poking fun at the quirky culture of bowling.
Concept, Art Direction & Design:
Strategy: Susan Greer
Web Development: Pete Gray, Nathan Bylok
Video Art Direction: Wendy Gray, Emerald Lee, Brenda Little
Video: James Adams @ Summit Films, Nathan Bylok
Copy: Wendy Gray, Brenda Little
project completed at Gravity Inc.