Website & Collateral
Proartedanza asked me to redesign their website which had become outdated and difficult for them to update on their own. We created a content management site that is bold and energetic, speaking more to what the organization is all about—but most importantly one that functions well for them.
Proartedanza has since asked me to continue working with them to refresh the look of their printed collateral and social media banners.
Design & Art Direction: Brenda Little
Web Development: Darrin Patey
Photography: Genevieve Carron
Group Critical Illness Survey
For this annual survey, Munich Re wanted to advance the idea that a new market is developing in the world of Group Critical Illness, and that they are uniquely positioned to lead the way. We developed the title 'Growth in Motion' and the corresponding interactive cover for the report to suggest the idea of movement in the market. The concept is reinforced throughout with large sports images overlaid with statistics and a clean and sophisticated layout.
Concept & Strategy: Wendy Gray, Susan Greer, Emerald Lee, Brenda Little
Art Direction: Wendy Gray, Emerald Lee, Brenda Little
Graphic Design: Wendy Gray, Emerald Lee, Brenda Little
Production: Brenda Little, Marylin Woods
project completed at Gravity Inc.
Branding & Websites
Bowl Canada approached us with a unique challenge: they needed 2 websites, an online directory and a brand refresh not only for their organization, but also for the sport of bowling itself which they felt had become a forgotten and undervalued cultural pastime. We answered the challenge with a contemporary logo and energetic websites filled with loads of fun photos of all ages, videos and language poking fun at the quirky culture of bowling.
Concept, Art Direction & Design:
Brenda Little
Strategy: Susan Greer
Web Development: Pete Gray, Nathan Bylok
Video Art Direction: Wendy Gray, Emerald Lee, Brenda Little
Video: James Adams @ Summit Films, Nathan Bylok
Copy: Wendy Gray, Brenda Little
project completed at Gravity Inc.
Annual Report & Brochure
The Canadian Breast Cancer Foundation wanted to focus their annual report on the many research programs they were funding that year, so we created a theme for the report to highlight the impact of that research — the lives being saved. This resulted in some inspiring stories and photography of cancer survivors and their families, and a report with a cohesive theme.
CBCF also expressed the need to circulate the report without relying on an internet connection, so we decided to produce an interactive PDF, which functions much like a website with a navigational menu at the top of every page and links throughout.
We also produced a brochure with highlights from the full report.
Concept & Design: Brenda Little
Creative Direction: Wendy Gray
Photography: Richard Lautens
project completed at Gravity Inc.
Annual Report
WoodGreen Community Services wanted a celebratory feel for their 2012 annual report in recognition of their 75th anniversary and their employees. The WoodGreen logo is die cut on the front cover, revealing a snippet of the inside cover flap, which is covered in a grid of 400 employees’ portraits. In keeping with the idea of celebration, the corporate colours are used boldly and a confetti grid is scattered throughout the report.
Concept & Design: Brenda Little
Creative Direction: Wendy Gray
Photography: Kathryn Hollinrake
project completed at Gravity Inc.
Thesis Project
'Real Ballet,' my design thesis project at George Brown College, encompassed 4 components: branding, advertising, a website, and process book.
The project addresses a personal concern that classical ballet has a bad 'brand' by presenting ballet in a very real and completely unexpected light. The bumper sticker ads, which can be placed in the most unlikely locations, challenge stereotypes and preconceived ideas about ballet and direct viewers to a website. The site takes the viewer backstage and into dancer dressing rooms with video interviews, rehearsals, and intimate photography. The idea is to show a side of ballet unknown to the viewer, the 'real' world of a dancer's life; hopefully triggering enough curiosity and respect to draw them in to attend performances.
Art Direction, Design & Production:
Brenda Little
Photography: Aleksander Antonijevic,
Janet Bailey, Brenda Little
Instructor: Gilles Morin
Creative Mentor: Alex Wigington
Branding & Website
Cornerstone Community Association had no existing website and an outdated logo when they approached us, which allowed us to start completely from scratch. Their clients have such compelling stories, we decided to let them be the focus on the home page, and kept the tone of the branding warm, friendly and gender neutral in an attempt to remain welcoming to anyone who might come to their site or take home a brochure.
Concept & Design: Brenda Little
Creative Direction: Wendy Gray
Development: Pete Gray
project completed at Gravity Inc.
Website
AMJ Campbell International wanted to distinguish themselves as the go-to moving company for an affluent, international clientele looking to move overseas. They needed a site they could regularly update themselves, so we created a custom WordPress site that is professional yet still warm and inviting, with a clean, easy to navigate interface.
Design & Art Direction: Brenda Little
Strategy: Susan Greer
Development: Pete Gray
project completed at Gravity Inc.
Website
Katharine Dill came to us as she was embarking on a move overseas. She needed a website as a self-promotional tool, something that could quickly inform a visitor of her expertise in the field of child welfare. We created a bold yet simple, one-page WordPress site with parallax scrolling for a quick and comprehensive overview of her skill set and years of experience.
Design & Art Direction: Brenda Little
project completed at Gravity Inc.
Creative Direction: Wendy Gray
Concept & Storyboard: Brenda Little, Emerald Lee
Production: Brenda Little , Emerald Lee
Development: Emerald Lee, Pete Gray
project completed at Gravity Inc.
This poster was created for an event honouring the memory of my typography professor at George Brown College who passed away suddenly in the fall of 2014. The letter forms are created from one continuous line, symbolizing her influence.
Concept & Hand Lettering: Brenda Little
various projects completed at Gravity Inc.
Concept & Storyboard: Brenda Little, Emerald Lee, Wendy Gray
Illustrations & Hand Lettering: Brenda Little, Emerald Lee
Animation & Development: Nathan Bylok
project completed at Gravity Inc.